Webinar on Consumer Psychology Enlightens MBA Students at SACAS Chennai, July 24, 2025 – The School of Management, S.A. College of Arts & Science, successfully conducted a webinar titled “Consumer Psychology – Understanding Consumer Mind” on July 24, 2025. The event was specially organized for MBA students specializing in Marketing Electives.

Aimed at deepening students’ understanding of consumer behavior, the session explored key psychological factors influencing purchasing decisions. Topics such as perception, motivation, attitudes, learning, and decision-making were discussed in detail. The webinar highlighted how emotional, cognitive, social, and cultural elements shape consumer choices.

Real-time case studies and examples helped illustrate how businesses strategically apply psychological insights to market effectively. The interactive session encouraged students to reflect on their own buying habits and connect classroom theories with practical marketing scenarios.

The webinar proved to be an enriching experience, offering valuable takeaways and bridging the gap between academic learning and real-world business applications.