The School of Management, S.A.College of Arts & Science organised a expert talk  on “Sustainability In Business Strategy “on 23.10.2024 for I year MBA students. Mr. Ganesh.S, Director of Technogems Inc, Chennai, was the resource person. Mr.Ganesh emphasized the importance of integrating sustainability inbusiness practices, where he explained about the Environmental sustainability focused by reducing carbon emissions, optimizing energy use, and minimizing waste. He also explained about Economic sustainability & its impact on profitability through cost-saving measures, he focused on innovation, and resilient business models. He also the need for social sustainability which promotes ethical labor practices, employee well-being, diversity, and community engagement. The session also highlighted on how businesses can implement these principles by adopting renewable energy, fostering innovation in green products, prioritizing employee welfare, and actively supporting communities.Mr.Ganesh, concluded the session by highlighting the need for embedding sustainability into core strategies by which companies can achieve profitability while creating positive environmental and social impacts. The session was interactive and students actively participated.