School of Management in association with NIIT Limited, Chennai organised Expert Lecture on Digital Marketing on 3/01/2025. Mr. Saran V., Tech Mentor at NIIT Limited, was the resource person. Mr. Saran V. enlightened students on several crucial topics relevant to contemporary digital marketing practices. He delved into the evolution of marketing, comparing traditional and digital marketing approaches, highlighting why businesses must establish an online presence . He elaborated on the strategic use of platforms like Facebook for online marketing, showcasing their effectiveness in reaching target audiences. Stressing the necessity of digital marketing, Mr. Saran V. underscored why having a website is vital for businesses to build credibility and enhance customer engagement. He concluded by detailing the pillars of digital marketing, which include Search Engine Optimization (SEO), Social Media Marketing, Campaign & branding, Email Marketing, Google ads and Analytics, all of which play a pivotal role in driving business success in the digital age.The session provided the students with profound insights and practical knowledge, equipping them to navigate the dynamic business environment effectively. They enthusiastically participated in question and  answer session conducted at the end of the session.