MMA Student Chapter, School of Management in association with MMA organised Workshop on “Effective CRM using Generative AI Tools & Chatbots,” with Mr. M. Kannan, Management Consultant, Chennai. Mr. M. Kannan explained the core components of AI, including data training, machine learning, and deep learning. He emphasized CRM as a strategy for managing relationships with customers and improving business growth by personalizing interactions and enhancing customer experiences. Mr. Kannan elaborated on the practical applications of AI in CRM, including automation, predictive analysis, personalized interactions, AI-powered chatbots, and enhanced security, citing Broadridge’s AI success in India as an example. The session concluded with an engaging Q&A session, demonstrating students’ strong interest in mastering communication in the business world.