S.A. College of Arts & Science in association with Institutions Innovation Council (IIC), ED Cell and Department of Commerce (Bank Management) jointly organizes an “ED Orientation Program” celebrating an account of “world Entrepreneurship Day” (Udayamita Diwas). This Event took Place in the SACAS Auditorium on September 3rd, 2024, at 10 A.M. The Chief Guest, Ms. L. Karpagavalli, is a well-known professional artist associated with Fevicryl, a brand under Pidilite Industries Ltd. Fevicryl is recognized for its range of art and craft products, including paints and embellishments. As an artist working with Fevicryl, she would likely be involved in creating art using their products, possibly participating in workshops, demonstrations, or exhibitions. Her work would showcase how Fevicryl ‘s materials can be used creatively, often inspiring others in the art and craft community. Further, she is focusing on key elements such as Lipan Art Painting, Kerala Mural Painting and Tanjore on Fabric Jewelry. The aim of this program is to encourage the students to face the challenges of societal problems and how they can be dealt with in an entrepreneurial way. Creating this painting is very useful to enhance concentration, patience, creative skills, memory, systematic work practice etc. In this Session around 300 students & faculty participated and benefited. The academic for the year of 2024-2025, ED Cell, Students coordinators were awarded by Chief Guest, Ms. L. Karpagavalli along with ED Cell SPOC Dr. P. Pandian.

The following points were discussed in this session:

• Creative Business Skills: How to turn artistic skills into a profitable business. This includes understanding market demand, pricing strategies, and how to build a brand.
• Product Utilization: Demonstrating how to effectively use Fevicryl products in art projects, which can also help in creating unique, marketable items.
• Marketing and Promotion: Techniques for promoting artwork and crafts, including leveraging social media, building a portfolio, and networking within the art community.
• Financial Management: Basics of managing finances for an art business, including budgeting, investment, and expense tracking.
• Customer Engagement: Strategies for building and maintaining customer relationships, including providing excellent customer service and understanding customer needs.
• Workshop Planning: How to organize and conduct workshops or classes, which can be a revenue stream for artists.