SACAS Organizes CASETHON – The CEO’s Chair: Case Studies as Decision Labs.

The School of Management, S.A. College of Arts & Science, hosted CASETHON – The CEO’s Chair: Case Studies as Decision Labs on August 29, 2025, from 9:30 a.m. to 12:00 p.m. at the SACAS Theatre. The session featured Dr. Praveen Kumar, Dean, Faculty of Management, SRM Ramapuram, as the chief guest.

In his address, Dr. Praveen Kumar shared insights from India’s top 15 highest-paid CEOs of 2025, emphasizing that true business success lies in delivering customer satisfaction rather than just selling products. He illustrated this with examples—Coca-Cola selling “happiness,” Maggi offering taste and convenience for decades, and ICICI Prudential providing future security.

He further highlighted the need to identify customer pain points and define target audiences effectively, citing brands like Taj Hotels and Close Up. The interactive session sharpened students’ listening and communication skills while reinforcing the importance of customer-centric strategies in business leadership.