Guest Lecture on “Humanising Brands” on 28/07/23 for BBA students

School of Management is organised, Guest Lecture on “Humanising Brands” on 28/07/23 for BBA students and III B.Com(Bank Management) students, Dr.S.Praveen Kumar, Dean- School of Commerce and Management, Bharath Institute of Higher Education & Research, Chennai, was the resource person. Around 95 students and 6 faculty members attended the Guest lecture.The programme started with welcome address by Subhashini of II BBA, Dr,Viji.R, Director ,School of Management delivered the special address and felicitated the guest. The Guest, Dr.S.Praveen Kumar, educated the students on the importance of humanising in the present day. He played videos on various advertisements , narrated on how  emotional values were sold through the advertisements and how humanising helped in connecting with the customer. Dr.S.Praveen Kumar also insisted on the  need for humanising employees.The session was very interactive, during the question answer session, the students cleared their queries. The session concluded with a vote of thanks by D.Ajay of II BBA.