School of Management- MMA Student Chapter in association with MMA Chennai organised Expert Lecture on Digitalization- Enhancing Efficiency & importance of Understanding Data by Mr.Ajith Sai Krishna.R, Technical .Educator & Freelance Trainer on 14/08/2024. The guest speaker started the lecture highlighting the difference between Digitation, Digitalisation & Digital transformation. He educated the students on how Digitalization is transforming the business landscape by enhancing efficiency, streamlining operations, and enabling data-driven decision-making. However, the true potential of digitalization can only be realized when businesses understand the value of data, maintain its quality and integrity, and use it responsibly. Mr.Ajith  highlighted about critical role digitalization plays in improving efficiency across business operations while highlighting the importance of understanding and managing data effectively . The speaker concluded by telling that, companies will continue to embrace digital technologies and those that prioritize data literacy and ethical data management will be better positioned to thrive in the digital age. The session gave insights on the importance of data and digitalisation in the future. The session was interactive and interesting.