The International conference hosted by the School of Commerce, S.A. College of Arts & Science and sponsored by ICSSR on March, 27th & March 28th 2024  featured insightful technical panel discussions. On 27th March 2024  Mr. Libinus Xavier precisely elucidated the factors driving the rejuvenation of health tourism with AI, while Mr. J. Saravanan shared valuable insights into AI tools in digital marketing. Additionally, Mr. P. Rajkumar offered his understanding of how AI is shaping retail through insights into shopper behavior, and Dr. Malani Sathappan shared knowledge on the integration of AI in HR practices.On 28th March 2024 session continued the explanation  of with Dr. Md. Kamal Uddin exploring the dichotomy of AI in psychological security and Mr. Md. Akram Basha providing precise insights into using data & AI to solve business problems. Dr. K. Ravi then elucidated the various aspects of culture and AI, highlighting a paradigm shift, while Mr. Shunder Kumar expounded on the role of aggregators utilizing AI.

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